VECTA / WEBSITE REQUIREMENTS BRIEF

Business:
Primary audience:

1. BUSINESS GOAL
What should the website help the business achieve?

2. USER NEED
What does a visitor need to understand or complete?

3. PRIMARY JOURNEY
Entry point:
Information needed:
Action:
What happens after the action:

4. CONTENT
Required pages:
Existing content:
Content owner:

5. FUNCTIONAL REQUIREMENTS
For each: user / need / reason / acceptance criteria.
Example: A mobile visitor can request an appointment and receive a clear confirmation.

6. NON-FUNCTIONAL REQUIREMENTS
Accessibility, mobile use, speed, privacy and maintenance needs:

7. INTEGRATIONS
Booking, CRM, payments or other systems required:

8. SUCCESS MEASURES
Metric:
Current baseline:
Target:
Review period:

9. SCOPE
Must have:
Later:
Out of scope:

10. DELIVERY
Decision maker:
Budget range:
Timeline:
Dependencies: